Good connections in the Middle Kingdom:
Competence from Lederer – now in Shanghai as well21.11.2011
In September 2011, Lederer Shanghai Fastener Trading Co., Ltd., a subsidiary of Lederer GmbH, opened its gates for the first time in Shanghai, China. The distance from the heart of Germany to Asia is great, but China is by no means virgin territory for the Ennepetal-based company. This expert in the fields of stainless steel screws and efficient C-parts management already has Chinese companies among its top customers and aims to open up the Chinese and Asian markets further for its sales and procurement activities.
Lederer Shanghai Fastener Trading Co., Ltd. is registered in China and its Managing Director is Dr. Volker Lederer. Its local activities in China are handled by the Chinese branch manager Zhao Heng and by Peter Henke, who as Lederer GmbH's Global Sales Director is also responsible for the Asian market. Impressive success of sales is possible even in stormy economic times; after all, the quality, service and reliability of German companies are always in demand among international buyers. Lederer in Shanghai will look after local Chinese customers as well as regional branches of European companies. All of these will, henceforth, benefit from the short route to the company's proven services.
The fastener specialists from Ennepetal are now basing their Asian plans, too, on their successful strategy of close longterm cooperation with customers and on more than 40 years' experience in the industry. It goes without saying, that the company's China-based staff speak the language of their business partners and are familiar with the local conditions. Logistical processes can be coordinated efficiently and details concerning articles, quality and service can be negotiated in close contact with customers. Another of Lederer Shanghai's objectives is to establish a network of suppliers aith a broad spectrum of products. The path from suppliers to customers should be short – and in China, too, Lederer guarantees German quality standards.
Quality assurance is carried out in the tried and tested way with standardised supplier audits; since the spring of 2011, moreover, the company has been putting all its long experience into its own testing laboratory in China which has been accredited in accordance with ISO 17025:2000. In this way, goods from the Asian/Chinese world can be checked against the company's stringent quality standards without any loss of time before being shipped to Europe or sold within Asia/China itself.
The new employees in Shanghai have no need to wait around for work. Since 2009 the company has been delivering fasteners such as screws, nuts, and DIN and standard parts to China. This means that Lederer is already firmly established in the Middle Kingdom and is well-positioned to expand its business activities in Asia.
Company headquarter in the middle of the Chinese city with 23 million inhabitants:
Lederer Shanghai Fastener Trading Co. Ltd.